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To help you understand the different careers available within
the fashion industry, we're providing short overviews of
each in the following paragraphs:
LEAD DESIGNERS are the folks that most people think of in connection with
the words "fashion industry." Their main responsibility
is creative; they work up designs for individual pieces
or entire lines of clothing and accessories. This typically
involves several generations of sketches or computer-aided
drafts; consideration of color, texture, material, and shape
when worn; and supervision of final patterning and construction.
Some lead designers aim to set trends (and, with skill and
luck, they often do); others do their best to follow and
capitalize on trends that are already established, or simply
to design very beautiful, comfortable, and/or useful garments.
Their markets vary from department stores to boutiques and
specialty retailers to individuals willing to pay large
amounts of money for custom-designed originals. While some
lead designers are self-employed or head their own labels,
many others work for apparel manufacturers, designing fashions
to be sold to the discriminating few through high-end catalogs
or to the millions who shop at discount super-centers.
TECHNICAL DESIGNERS take a lead designer's creations from the prototype stage
through to full production. They work up specifications
for new clothing and accessories, have samples made, and
work with marketing and production facilities to ensure
that finished pieces are made correctly and profitably.
Technical designers need to uphold the quality of their
company's brands, not just by making sure that garments
are solidly and consistently constructed, but by maintaining
"fit continuity": If they're responsible for a
line of dress slacks (to choose an arbitrary example), all
of the line's different slacks with the same measurements
should fit customers the same way, and should fit customers
very close to the same way as slacks with the same measurements
that the company has released in recent years. Technical
design might be done "behind the scenes," but
it's tremendously challenging and important.
Once the designers have figured out what shapes and cuts
of material to use for an item, PATTERN MAKERS create the master patterns for those shapes and cuts that
guide further production. In the modern fashion industry,
this is mostly done on computer, but it still requires a
steady hand and a sharp eye.
The fashion industry is driven by innovation just as other
industries are, and for many of its innovations it depends
on new and improved construction materials and procedures
created by TEXTILE DESIGNERS. Fashion and textile science have both come a long since
the inventors of synthetic fibers unleashed nylon, rayon,
and polyester on the world. Today natural-fabric mainstays
such as cotton and silk can be "tweaked" with
desired properties, and original synthetics can be virtually
custom-crafted to have just the right amount of stretch,
thickness, wear, strength, fire resistance, etc. Textiles
can also be processed in new ways; for example, to allow
garments to be made with fewer pieces or less stitching.
If blending art and science this way appeals to you, you
might want to investigate this type of career.
MARKETERS make people want to buy new designs, new clothing lines,
or even a designer's or company's entire output. They do
this not just with advertising, but with every tool at their
disposal. For example, they often try to get actors and
actresses to wear their clothes in movies, in TV series,
and at award shows; recruit NBA stars to wear and endorse
their shoes; snag the best possible display locations at
trade shows; arrange lunches, demos, and previews with influential
members of the fashion press; and send free samples to people
identified as trendsetters in hopes of generating positive
exposure and word-of-mouth. Marketers need to have a finger
on the pulse of pop culture, so they can see where the trends
are going, which designs are likely to be most successful
(or need the most help to be successful), and which groups
of consumers are most likely to buy the clothing they're
selling.
If one word could describe what MERCHANDISERS do, that word might be "presentation." They typically
work for retail stores; it's their job to make the clothing
that the store is selling (and for that matter the entire
store or clothing department) seem as attractive as possible
to the store's customers. They select which clothing items
to sell (and which of those to prominently highlight), figure
out the optimum amount of space to use for displaying them,
what height to place things, which items to display together
or next to one another, how to arrange any forms or mannequins
involved, even what kind of signs and lighting to use and
(sometimes) what kind of music to play.
Sourcing specialists, or "sourcers," work for
apparel manufacturers, distributors, and retailers, contacting
suppliers (usually in China or elsewhere in Asia) to find
either the raw materials needed to make clothes (fabrics,
leather, dyes, etc.), manufacturers who will make clothing
to your company's specifications, or particular types of
already-finished clothing that match what your company is
looking for. Sourcers need to be diplomatic, tactful, and
culturally sensitive, yet have a keen eye for bargains and
trends, be strong negotiators, and be able to keep track
of where lots of sample packages and other shipments are
at the same time. Being computer-savvy and fluent in both
English and Chinese are big advantages in this kind of position.
BUYERS purchase
clothing and accessories for their company, either on their
own discretion or following the selections of the merchandisers
or sourcers. They travel as needed to search for products
at trade shows, preview new items that suppliers are offering,
present these new products to company executives, negotiate
prices and margins, and so on. They also track orders and
make sure that purchased items are delivered on time to
where they need to go. Just like most other fashion professionals,
buyers need to consider target markets and key trends when
they make their purchasing decisions.
STYLISTS put
together wardrobes, coordinate outfits, and do whatever
else it takes to make fashion models and their surroundings
look good for the viewers and cameras.
All of the aforementioned people help get clothes onto the
racks of a store or warehouse, but once a customer buys
something, it's the job of tailors and seamstresses to take
garments from "approximate fit" to "perfect
fit."
Fashion writers, photographers,
and videographers cover fashion shows,
expositions, and the industry in general, keeping people
everywhere in the world informed about styles, trends, and
activity happening anywhere. Costumers and costume designers
create or select the costumes that actors wear in theatrical,
film, or video-game productions. This is often normal contemporary
dress, but can range from the period clothing of ancient
Rome or Victorian England to the spacesuits of science-fiction
epics. Some apparel companies employ cosmetologists to work
with their models and stylists, and other firms that meld
women's fashion with personal beauty and cosmetics employ
cosmetic designers.
FASHION DESIGNER:
Job
Description: Fashion designers conceptualize and create
new clothing and accessory designs.
They must analyze fashion trends and work closely with production,
sales and marketing departments to design, produce and promote
a finished, ready-to-wear, salable product for apparel manufacturers,
specialty and retail stores, and at times, individual clients.
Fashion designers usually specialize in a specific line
of clothing such as sportswear, men, women, kids, maternity,
bridal, and so on. More experienced designers may be required
travel to promote their lines.
ACCESSORY
DESIGNER aloso called as Jewelry Designer, Handbag Designer,
Shoe Designer, etc.
Job Description: Accessory designers conceptualize
and create designs for jewelry, handbags, shoes, ties, belts,
hats, gloves, etc. to go with clothing. Accessory designers
usually specialize in a specific line of accessories, as
well as the customers for whom they design these accessories,
be it men, women, kids, moms, brides, and so on. Accessory
designers must always stay in touch not only with trends
in their own specialties, but also within apparel and fabric
markets, in order to react to create pieces that complement
the new hot styles in the market.
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